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The next generation of Volkswagen

17 sep 2017

Standing at the forefront of digital means the decisions you make are naturally future-proof. It means you know the difference between the short-lived trends and the Next Big Things. It means you’re first. That’s why Boris and Jasper (VW) will take the stage on eDay!


Volkswagen has always been known as a solid and reliable brand. In the past two years they pointed their way into digital transformation, with great success. Boris Nihom and Jasper van der Bijl will show you how they managed to keep the brand to stay ahead in the industry, across communications, media, data, crm and service design.

This is a story on how to orchestrate creativity across all brand touchpoints to be a frontrunner in of the connected world.

About Jasper and Boris
Jasper van der Bijl, Head of Marketing Communication at Volkswagen, knows the automobile industry by heart. Being responsible for digital transformation within Volkswagen he and his team are raising the bar every day. 

Boris Nihom is Partner and Strategy Director at ACHTUNG!mcgarrybowen, the Creative agency for the connected era, founded in the age of the web. ACHTUNG!mcgarrybowen connects brands and people through impactful stories and engaging experiences for clients, including: Volkswagen, Vodafone, Philips, Google, Eneco, ANWB, Porsche and Heineken.

eDay, October 5 – Kromhouthal, Amsterdam

10:55 – 11:25 / Room 4

Check out more info on eDay

Curious about our work for Volkswagen?